Author trivago Business Blog

A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one.

Know what makes the best hotel loyalty program so successful? We do. Learn from the best here.

Looking to run an email campaign with targeted messages and key timing? These 4 are your best bet.

Loyalty reward programs can make the difference between having a fully booked calendar – or not. Run a small hotel? Here’s what you need to do.

As an independent hotelier, you don’t want to buy 10 different hotel technology solutions. You need to spend your money wisely, and invest only in those technologies that will add value to your business and, importantly, grow your profits. But how can you know which hotel technology will accomplish this? It’s a valid question. So last week we sought out the answer at HITEC Amsterdam, an event where financial and technology professionals in the hospitality industry gather to discuss how hotels can use technology for greater profitability and efficiency. It was the first European HITEC (Hospitality Industry Technology Exposition and…

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as a direct result of email marketing, you can bet those campaigns weren’t created at random. For a hotel email campaign to yield results like this, it’s got to be well thought out, and it’s got to contain a few essential ingredients. When you add each…