Author trivago Business Blog

Hi, this is the official team of trivago Business Blog consisting of a content writer, an SEO expert, and a blog optimization professional, backed up by a dedicated group of researchers and hospitality experts. We bring to you the most valuable and the latest content around hospitality trends, hotel marketing and distribution insights, and hotel digital technologies. Connect with us on Facebook and LinkedIn.

In preparation for the busy summer season, we’ve analysed trivago data to identify the biggest summer travel trends for Ireland. These insights into traveller search behaviour reveal where visitors to Ireland are coming from, which cities they’re going to, how long they’ll stay and how much they’ll pay this summer. The following information relates to searches for stays of three nights or more, between 1 June and 31 August 2017. Where will visitors to Ireland be from this summer? Based on search volumes for destinations in Ireland, residents from the United Kingdom will make up the largest group of travellers…

As an independent hotelier, you don’t want to buy 10 different hotel technology solutions. You need to spend your money wisely, and invest only in those technologies that will add value to your business and, importantly, grow your profits. But how can you know which hotel technology will accomplish this? It’s a valid question. So last week we sought out the answer at HITEC Amsterdam, an event where financial and technology professionals in the hospitality industry gather to discuss how hotels can use technology for greater profitability and efficiency. It was the first European HITEC (Hospitality Industry Technology Exposition and…

Big data and direct bookings. Still two of the biggest topics on hoteliers’ minds in 2017, and with good reason: Making sense and use of all the data out there and competing with OTAs remain two of hoteliers’ greatest challenges today. So our TLearn webinar on March 30, hosted by Tnooz, brought these two challenges together to overcome them in one fell swoop: How to win direct bookings with data. Winning more direct bookings with data is all about using facts and statistics to inform your hotel marketing strategy. In this post I’ll summarise our recommendations from the webinar. Why…

Now that you’re equipped with the email marketing basics to get your hotel started with this high-ROI channel, it’s time to take the next step: crafting your first campaign. We’re here to help you make it a success. Because when Data & Marketing Association reports that 66% of all online consumers have bought something as a direct result of email marketing, you can bet those campaigns weren’t created at random. For a hotel email campaign to yield results like this, it’s got to be well thought out, and it’s got to contain a few essential ingredients. When you add each…

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