Author trivago Business Blog

Working with bloggers is so important for brands. Many companies, having already realised this, now include it in their marketing strategies and annual PR and advertising budgets. Holding a press trip is a very cost-effective way to promote your hotel. When you invite several select travel bloggers to your hotel, what you get is articles about your hotel on many different blogs and on social media—and Google will love you forever. Some bloggers even pitch their articles to other publications. Inviting an influencer (someone who has the power to influence purchasing decisions) to visit your hotel is the only way to…

The time has come for better hotel images. Perhaps the images you have are outdated or inconsistent, or perhaps they just don’t do justice to your hotel. You could decide that expense is no object, and reach deep into your coffers to finance a professional photo shoot. You would expect the outcome to be spectacular—immaculately staged, perfectly lit shots of every picturesque corner. It would also be staggeringly expensive. But for many hoteliers, expense is very much an issue. There might not be the budget to hire a photographer to render professional-quality photos, no matter how indispensable they are to a…

Metasearch and OTAs are often mistakenly thought of as being one and the same, when fact they are different platforms that can both work to grow your business in unique ways. This is a common misconception among hoteliers, as travelers use both platforms to search for hotels. It’s important for hotel managers to know how metasearch and OTAs are different, so that they can better tailor their promotional efforts. Let’s begin by looking more closely at the business model and user experience of each, so that we may better understand the difference between the platforms. The importance of metasearch In a metasearch, OTAs have a new distribution channel, and…