Author trivago Business Blog

When it comes to marketing your business, we can’t stress the importance of targeting millennials enough. These thirty-something-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travelers who came before them. Millennials have a different set of values and expectations, which means that the traditional outbound marketing techniques and advertising channels that enticed their predecessors to buy aren’t going to work on this generation of consumers. Millennials are all about experiencing everything life has to offer and differentiating themselves by flouting conventions and taking part in something special. To…

The time has come for better hotel images. Perhaps the images you have are outdated or inconsistent, or perhaps they just don’t do justice to your hotel. You could decide that expense is no object, and reach deep into your coffers to finance a professional photo shoot. You would expect the outcome to be spectacular—immaculately staged, perfectly lit shots of every picturesque corner. It would also be staggeringly expensive. But for many hoteliers, expense is very much an issue. There might not be the budget to hire a photographer to render professional-quality photos, no matter how indispensable they are to a…

Metasearch and OTAs are often mistakenly thought of as being one and the same, when fact they are different platforms that can both work to grow your business in unique ways. This is a common misconception among hoteliers, as travelers use both platforms to search for hotels. It’s important for hotel managers to know how metasearch and OTAs are different, so that they can better tailor their promotional efforts. Let’s begin by looking more closely at the business model and user experience of each, so that we may better understand the difference between the platforms. The importance of metasearch In a metasearch, OTAs have a new distribution channel, and…