trivago Reveals 2018 Summer Travel Trends for the US

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Preparation for the busy summer season is in full swing, and what better way to get ready than to check out summer travel trends for the United States. We’ve analyzed search behavior data for travelers on trivago to reveal where they’re coming from, what cities they’re going to, how long they’ll stay and how much they’ll pay this summer.

Where do visitors to the US come from?

Based on search volume for destinations in the US, travelers from the United Kingdom, Canada, Germany, Brazil, Australia, Italy, Argentina, the Netherlands, France and Japan together account for 74% of the international search volume for US destinations.

What are the top destinations?

Despite consistently being one of the most expensive cities in the world, New York remains the most sought-after destination for travelers heading to the US. Las Vegas and Orlando follow in second and third place and popular summer spots Miami Beach and Honolulu close the top five.


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What does the data reveal about traveler behavior in the most popular summer destinations?

The following graphic shows popular destinations for summer, based on their percentage share of all visitors to the US, compared to other seasons. We looked deep into the search behavior data for travelers searching for these destinations on trivago to reveal the average length of stay and an average clicked price in the most popular summer destinations.

Ocean City is the top summer destination this year, followed by Virginia Beach and Destin. Travelers to these destinations stay between four to five nights on average. If you want to target travelers who are looking for the longest getaways, turn your attention to the Brazilians and visitors from Argentina, who search for the stays of seven days, on average. On the contrary, US residents and travelers from Canada search for the shortest stays of four nights, on average.

This year, the average searched price of the top summer destinations reaches the level of $220 per night. However, rates significantly vary across the popular summer spots. While travelers pay an average of $271 for a night in Seattle, the average clicked price in Branson is just $132.

Spending behavior reveals that US residents pay $198, on average, for their summer stay and visitors from Japan and Australia are the biggest spenders, as they are willing to pay $310 and $287 per night on average, respectively.

How can you leverage this data and make sure travelers all around the world book with you? Increase the visibility of your official website rates and open a new channel that leads potential guests from trivago straight to your booking page. Rate Connect enables you to promote your website rates on your hotel profile and help you to generate more direct bookings in an easy and efficient way.

*data gathered from all trivago.com searches in the US between 1 June 2017 – 26 April 2018, for the period of 1 June 2018 – 31 August 2018. All prices shown are the average clicked prices selected by trivago users for a standard double room.

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