What 2017 Autumn Trends Tell Irish Hoteliers About Traveller Behaviour

With the trees begin to cast long shadows, leaves turning into vivid red and sun playing with the golden light, the prospects of a bountiful Irish autumn attracts travellers from all around the world. We’ve analysed search behaviour data* for travellers on trivago to uncover where visitors to Ireland are coming from this autumn, what cities they’re going to and to compare their search behaviour with those travelling domestically.

Autumn is knocking at our door and soon the travellers will do so too! What better time to prepare for the upcoming season than now.

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Where do visitors to Ireland come from?  

Share of international traffic from top ten incoming markets

In Ireland, the predominance of international traffic is significant. According to the data, 63% of all searches have been made by overseas travellers. Within the top 10 visiting countries, it’s not a surprise that UK residents dominate the list with 48% of all searches, followed by travellers from Germany, the US, Italy, the Netherlands, Spain, Canada, France, Australia and Sweden.

These ten countries account for roughly 86% of searches from overseas, to destinations in Ireland.

What are the most popular destinations this autumn?

Dublin crowns the list of the most sought-after destinations on the Emerald Isle, with six in 10 travellers searching there for a hotel accommodation. The Irish capital city is particularly popular among overseas visitors and accounts for more than three quarters of all international searches.

Among further popular destinations are Killarney, Cork and cultural hot spot Galway, with rankings varying between second, third and fourth place for domestic and inbound travellers.

Top 10 destinations Ireland

In comparison to the summer 2017 travel trends report, the top destinations differ remarkably in autumn. Letterkenny, Swords and Athlone make their way to the top 10 cities, outstripping Dingle and other popular summer holiday spots.

What are travellers willing to pay and how long they will stay?

Every hotelier should ask these questions when creating marketing and pricing strategies. And the more specific data on traveller behaviour you can utilise, the better results you can expect.

The following table reveals how the average length of stay and an average clicked price vary between international and domestic travellers.

Traveller behaviour per destinationPredictably, travellers from overseas countries are planning to take longer trips than Irish residents. German and Spanish travellers are searching for the longest getaway this autumn as they are planning to stay four nights on average.

What else does the data reveal? Based on the average clicked prices, traveller behaviour shows that Irish residents are willing to spend an average of €18 more for a hotel room in top destinations than visitors coming from off-shore countries. Domestic travellers will pay the highest price of €166 for a night in Dublin.

When it comes to international travellers, Donegal Town has overtaken Dublin for the highest average price, reaching the level of €164 per night.

*data gathered from all trivago.com searches in Ireland between 1 June 2 August 2017, for the period of 1 October 30 November 2017.