The Travel Distribution Summit, or TDS Europe 2016 as it’s more commonly known, starts tomorrow in London. Hosted by EyeforTravel, this is the biggest meeting place for European travel executives. And it’s about to change the way that you think about the travel sector.

Digital disruption

If you’ve been in the business for a while, you know first-hand that how people research and book their trip is changing drastically. With increased access to WiFi and the introduction of flat EU roaming rates/new data policies, online is the preferred way to research and book accommodations.

This empowers travellers to have all available information at their fingertips so they can make informed decisions and bookings.

But that’s not all that’s transitioned online. The digital shift is empowering travel professionals, too. The way hotels and travel executives track and analyse their business is evolving. In large part, these trends and processes are innovating like never before due to the digital disruption this sector is facing.

New business tactics are at the forefront of data modernisation for the industry. And they’re being put to the test with each technological advancement. The people behind these changes are fine-tuning their success via strategic partnerships as well; building upon current success and future growth potential.

Starting tomorrow, the top leaders and innovators in the industry will come together at the Hilton Tower Bridge in London to discuss the key trends of 2016, so that hoteliers and business can get ahead of them.

There are big changes in store for the hotel manager

TDS Europe is known for its rich expert panel discussions and dynamic keynote talks on the future role of digital trends in the travel sector. During this year’s summit, particular attention will be paid to the following topics:

Mobile the way you communicate with guests is getting handier, literally

Channel Management – your avenues for marketing and distribution need to be optimised in order to drive bookings for less

Direct vs Indirect Distribution – managing your OTA partnerships can become more effective when you evaluate your distribution strategy

Emerging Ancillary Revenue Streams  building strategic partnerships and diversifying your offers can help you get a leg up on the competition

These are hot topics, and we’re excited to be a part of the discussion. Joining other innovators at TDS tomorrow are trivago’s own Daniel Holl, Global Hotel Sales, and Johannes Thomas, Managing Director.

Daniel will speak about “Direct vs Indirect – The Evolving Role of Metasearch” in a panel discussion Tuesday. On Wednesday, Johannes will be discussing “What’s Driving Intermediaries?” during the keynote speech. Both Daniel and Johannes look forward to participating in the two-day show, alongside an impressive lineup of travel executives. The participants hail from a wide range of globally renowned companies including Google, Disney,, Hertz, Airbnb, and Wyndham.

Tune in: 19-20 March

Can’t make it to TDS Europe 2016? Don’t miss out—join us online instead! Starting tomorrow, we’ll talk about the latest travel trends and innovations here on the blog and via live-tweeting. Use #TDSEurope to jump into the industry-wide conversation.

Remember, social media helps get the word out about your hotel. There’s no better time to start using it than now. Connect with us on Twitter before, during, and after the show to let us know what you think.


trivago Business Blog

A dedicated group of industry researchers and journalists make up the team behind trivago’s blog for hoteliers. Covering key topics in the hospitality industry, they publish articles on hotel technology and marketing, trends, events, and expert insights to help keep hoteliers up to speed and equipped with the knowledge they need to compete online.

More Posts