a view of the Messe Berlin contention hall with an ITB event

Peering into the Future of Tourism at ITB Berlin

ITB Berlin 2018 kicked off today with its gaze turned toward the future of travel and hospitality. And what a promising and exciting, if challenging, future it appears to be. “Global tourism growth speeds up,” headlines the latest ITB World Travel Trends Report, prepared by IPK International. This extensively researched annual publication reports that with 6% […]

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trivago presents Industry Insights: Unprecedented Traveller Behaviour Data for UK Hotels  

  A successful business is one that is underpinned by a solid understanding of its customers’ behaviours, wants and needs. In an era in which travellers can choose from an enormous range of accommodation options and offers, such customer data has never been more crucial to hoteliers. With the aim to give UK hoteliers and […]

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Photo of Berlin cityscape and TV tower

The World’s Hotel Experts & Enthusiasts Head to ITB Berlin

Berlin will soon be teeming with hotel experts and enthusiasts from every corner of the world as they arrive for the much-anticipated trade event ITB Berlin 2018 (March 7-11).  ITB Berlin is a renowned international business platform in the travel sector. As such, it attracts the hotel industry’s top innovators and insiders, the decision makers, tech providers, […]

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trivago releases Winter Trends for Canada

What Winter Trends Do Hoteliers in Canada Need to Know?

From one end of the country to the other, Canada boasts perfect winter wonderland escapes. Whether it’s observing rare wildlife, hitting the slopes, or just exploring one of its great cities, there are many reasons why travelers all over the world visit the Great White North this winter season. We have compiled and analyzed search behavior […]

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trivago releases Winter Travel Trends for the US

What Winter Trends Do Hoteliers in the US Need to Know?

Boasting a large variety of climatic regions and geographic features, including mountains and deserts, the US offers travelers extensive options for finding their ideal winter getaway. In this article, we will uncover who the visitors to the US are this season*, what are the most popular destinations for domestic and international visitors, and what are […]

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Winter Trends for Ireland released by trivago

What Winter Trends Do Hoteliers in Ireland Need to Know?

Are you still wondering which price strategy is optimal for your hotel this winter season? We have compiled and analyzed our data* to identify the biggest winter travel trends in Ireland. Insights into user search behavior and preferences go hand in hand with following best practices for marketing your property this season. Where do visitors […]

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A loyal hotel guest on the balcony of her favorite hotel

What’s Motivating Guest Loyalty for Hotels Today?

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. But what do the economics of loyalty say? The economics of loyalty Retaining existing customers costs less — and has higher profit margins — than […]

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a contemporary hotel design with natural light, plants, and open space

The Top Hotel Trends to Watch in 2018, According to the Industry

We’re at the start of a brand-new year, and the hospitality industry is busy with its seasonal crystal-ball gazing, anticipating what the next twelve months may have in store for the world’s travelers and hotel professionals. Skift looked back at 2017 to predict how last year’s industry evolutions will evolve further in 2018. Tnooz turned […]

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How Metasearch Tools Are Empowering Hotels in 6 Points

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it […]

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a hotel room overlooking a lake

The 10 Distribution Solutions Every Hotel Will Need to Compete in 2018

Staying competitive means embracing these high-priority digital tools and channels.

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