man walks through field with rainbow behind him exploring new tech trends like virtual reality

3 Trends to Follow in the Hotel Industry Right Now

Recent tech trends in the hospitality industry are opening up new opportunities for hotel managers to take greater control of their business success. So,  there’s a lot to love about summer ’16 right now. In addition to the cold beers on the patio and the sun-kissed cheeks, business is booming. Travelers are booking left and […]

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President of HOTREC Susanne Kraus-Winkler

Exclusive Interview With the President of HOTREC

It was a privilege for me to speak with the voice of the European hospitality industry, Ms. Susanne Kraus-Winkler, president of HOTREC, the trade association of Hotels, Restaurants and Cafés in Europe. And I’m glad to share with you the global insights and trends about our sector that she revealed to me in our exclusive […]

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The Direct Booking Summit 2016 – Highlights

Last week I flew to London to participate in the first Direct Booking Summit, organised by Triptease. My aim? To tune in to a discussion centred around a very hot topic this year: direct bookings. You’ve probably heard the term tossed around a lot recently. And it’s no light subject, either. With more and more hoteliers around […]

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Two colleagues use the trivago Hotel Manager tool

Spotlight on Product

Big things are always happening with trivago Hotel Manager — updates, improvements, new features and services. We’re constantly working to provide you with better, simpler, and more effective means to market your hotel and manage your online presence on trivago and we want to keep you in the loop. Every month we’ll be posting here […]

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5 Ways You Can Turn Your Website Into a Revenue Engine

1. Have a clear “Book Now” button It might seem like we’re stating the obvious, but you’d be surprised by how many hotel websites fail to create a clear call-to-action. Whether it be font, colour, scale or screen position, these factors are all highly important for your “book now” button, which is crucial to making […]

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hotel manager's computer desktop open to tnooz, skift, and hotelmarketing'com results

3 Global Travel News Sites that Hoteliers Need to Read

Hotels big and small benefit significantly when their managers are up to date on the latest global travel trends and news. When major industry players announce acquisitions of smaller brands or launch new applications for hoteliers and hospitality professionals, you need to know, as such happenings can without a doubt impact your business. When you’re in the […]

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Berlin skyline

trivago Participates in HEDNA’s European Global Distribution Conference

trivago is heading to Berlin next week to talk about the world of metasearch and the ever-evolving landscape of hotel electronic distribution. Daniel Holl, Head of Global Hotel Sales, is joining industry executives from around the globe at HEDNA’s European Global Distribution Conference held from June 14-16, 2016. For 25 years, HEDNA (Hotel Electronic Distribution Network Association) […]

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Digital Travel Summit 2016 in London

trivago Joins the Talk at the Digital Travel Summit 2016 in London

Early this month we’ll be heading to the Digital Travel Summit 2016 in London. While there, we’ll join travel industry executives to discuss how metasearch marketing and technology can successfully improve hoteliers ‘business and drive online revenue growth. With heightened competition in a multi-channel environment, the need for personalization, brand differentiation, and customer loyalty is more pressing […]

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hotel near marina

3 Ways to Attract Millennials to Your Hotel

When it comes to marketing your business, we can’t stress the importance of targeting millennials enough. These thirty-something-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travelers who came before them. Millennials have a different set of values […]

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zoe is a personal online travel assistant

Let Me Introduce You to Zoe

Just a couple of weeks ago, two of our developers at trivago (Moein Akbarof and Margot Bonilla) teamed up with two other developers of Base7booking (Gabriel Garrido and Andrew Zappella) to participate in a very personal venture outside of their work-related endeavours. They joined THack Mallorca, a hackathon dedicated to hospitality solutions and organized by TNOOZ in […]

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