people try VR at the Dubai stand a part of the world travel market

World Travel Market (WTM): Day Two Takeaways in Photos

It’s day two of this year’s World Travel Market (WTM), taking place at London’s ExCeL conference centre. Yesterday we shared the show’s trending topics for independent hoteliers, focusing on ways they can encourage direct bookings now and in 2017. We then let you in on a proven digital marketing strategy, revealed by the respected GM of Hotel […]

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a beach during fall with only one person on it

5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns

The summer months were hectic. Your staff was working full steam, your marketing initiatives were in full swing, and you were running around trying to stay on top of everything. You were probably thrilled about the hospitality industry’s seasonality. Your premises were full of guests, your staff had lots to do, and you were basking […]

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A B&B’s turquoise wooden door with a “gone viral” sign on it

Everything Hoteliers Need to Know About Hashtags

By now you’ve probably noticed the # symbol (now also known as the hashtag) followed by a word or phrase (without capitalization or spaces) all over social media. And you might be wondering what it’s all about. I’ll tell you #whatitsallabout because you need to be working hashtags into your own advertising tactics. They might […]

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freshly baked cookies on a plate

3 Ways to Surprise and Delight Guests that Generate Glowing Reviews

A surprise and delight approach to guest experience often has a bigger impact on reputation management than any other tactic. Why? Because it prompts others to speak on your behalf through glowing reviews. And, as we all know, word-of-mouth is the best form of advertising. In this article, I’ll explain what this really means and tell you how you can […]

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A unique hotel room concept looking less traditionall

3 of the World’s Most Inspiring Hoteliers

In any business, success comes from drive and passion more than anything else. That said, motivation can wane at times. What better way to restore your focus and reinvigorate your imagination than to read about an inspiring role model? To help keep your motivation high in seasons to come, we’ve crafted a select list of […]

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Un albergatore accoglie i suoi ospiti alla reception

Grow Your Hotel Business with Value-Based Marketing

Today’s travel industry is a rapidly changing environment. Travellers expect more and more from their hotel stay, while the information available to them online is becoming ever more abundant and accessible. It begs the questions: How can hoteliers stay competitive? How can they continue to increase their bookings? The answer to both: With value-based marketing […]

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a woman works in her office on improving SEO

SEO 101:A Guide to Best Practices for Hotel Websites

SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results […]

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beer selection from Corfu Beer

The Value of Strategic Partnerships in Hospitality: How Corfu Beer Is Making a Difference

Successful individuals often have a team of people behind them; the same is true of prosperous businesses. These enterprises are made stronger through the people they employ, the suppliers they work with, and the strategic partnerships they form. I recently discovered an independent brewery, Corfu Beer, situated on the peaceful, north-western shores of Corfu. Tucked […]

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Digital Travel Summit 2016 in London

trivago Joins the Talk at the Digital Travel Summit 2016 in London

Early this month we’ll be heading to the Digital Travel Summit 2016 in London. While there, we’ll join travel industry executives to discuss how metasearch marketing and technology can successfully improve hoteliers ‘business and drive online revenue growth. With heightened competition in a multi-channel environment, the need for personalization, brand differentiation, and customer loyalty is more pressing […]

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hotel near marina

3 Ways to Attract Millennials to Your Hotel

When it comes to marketing your business, we can’t stress the importance of targeting millennials enough. These thirty-something-year-olds make up a powerful audience of tech-savvy individuals with disposable incomes, a love of travel, and a thirst for life. This group is also completely unlike the travelers who came before them. Millennials have a different set of values […]

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