a beach during fall with only one person on it

5 Off-Season Hotel Marketing Ideas to Spice Up your Autumn Campaigns

The summer months were hectic. Your staff was working full steam, your marketing initiatives were in full swing, and you were running around trying to stay on top of everything. You were probably thrilled about the hospitality industry’s seasonality. Your premises were full of guests, your staff had lots to do, and you were basking […]

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5 Updates Hoteliers Need to Make to Their Hotel Profiles Right Now

While planning a recent trip through North-Central Europe, I noticed a major opportunity for hoteliers to increase bookings and surpass their competition. By updating five high-priority areas of their hotel profiles, hotels can increase the number of bookings they receive online. I’ve written them down in order of importance below. If time is an issue, […]

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A traveler looks into the distance: around him are thought bubbles with icons for several hotel amenities & services

10 Ways Hotel Managers Can Get Serious about UX

Do you believe in love at first sight? You should. While I’m not here to talk romance, today’s topic could be considered a love story of sorts. You see, it’s about how to get travellers to fall in love with your hotel the first time they lay eyes on its website. It’s about user experience—UX […]

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person on computer using live chat

5 Ways Live Chat Can Boost Your Hotel Business

Vacations are supposed to be relaxing, but in reality they can be stressful logistical nightmares. Besides trying to find affordable flights and figuring out how to get around in a new city, travellers can spend hours comparing different hotels. And with all the hotel horror stories circulating the Internet, it’s no wonder people take their […]

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traveling woman in yellow coat catching a train

Attract More Direct Hotel Bookings With a Better Hotel Website and Booking Engine

You’re scaring travellers from making direct hotel bookings: Here’s a couple ways you can fix that. There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying for the traveller’s accommodation dollars. Back in the day, that wasn’t […]

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man walks through field with rainbow behind him exploring new tech trends like virtual reality

3 Trends to Follow in the Hotel Industry Right Now

Recent tech trends in the hospitality industry are opening up new opportunities for hotel managers to take greater control of their business success. So,  there’s a lot to love about summer ’16 right now. In addition to the cold beers on the patio and the sun-kissed cheeks, business is booming. Travelers are booking left and […]

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Un albergatore accoglie i suoi ospiti alla reception

Grow Your Hotel Business with Value-Based Marketing

Today’s travel industry is a rapidly changing environment. Travellers expect more and more from their hotel stay, while the information available to them online is becoming ever more abundant and accessible. It begs the questions: How can hoteliers stay competitive? How can they continue to increase their bookings? The answer to both: With value-based marketing […]

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a woman works in her office on improving SEO

SEO 101:A Guide to Best Practices for Hotel Websites

SEO is an Internet marketing strategy, and one that every hotelier with a hotel website should look into. It’s the process of influencing, by several different means, how visible your website is among all the unpaid results generated by a search engine. People search for specific things using specific terms (keywords), search engines yield results […]

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beer selection from Corfu Beer

The Value of Strategic Partnerships in Hospitality: How Corfu Beer Is Making a Difference

Successful individuals often have a team of people behind them; the same is true of prosperous businesses. These enterprises are made stronger through the people they employ, the suppliers they work with, and the strategic partnerships they form. I recently discovered an independent brewery, Corfu Beer, situated on the peaceful, north-western shores of Corfu. Tucked […]

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Pokémon GO: What Is It, and How Can My Hotel Profit From It?

As I’m writing this, Pokémon GO is being downloaded in the UK faster than you can say “Bob’s your uncle.” Chances are pretty good that by the time you start reading this, your street is enjoying an increase in foot traffic. Not because it’s summer, but because there’s something bringing people (and their cell phones) […]

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