un hôtel au bord de la plage en été

How to Market Your Hotel for Summer

Summer is coming, and with it longer days and warmer weather. For those in the hotel business, it’s also bringing the chance to welcome more guests. And if you are in the business, you’ll know how important it is to have your hotel running at high occupancy all summer long, taking advantage of peak-season tourism […]

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Contemporary elegant luxury atmospheric bedroom with wallpaper

The Room Amenities That Matter Most to Your Hotel Guests

The quality and availability of basic room amenities can make or break the guest experience. Give guests exactly what they want—only better.

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What’s Happening with Rate Parity in the Hotel Industry?

A look at the status of rate parity around the world, and how hotels are adapting to it.

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A hotel lobby

The Beginner’s Guide to Basic (but Essential) Hotel Technology

Hotel technology. It’s now paramount to a hotel’s success in the digital age. And yet, it’s still a baffling mystery to many of today’s hoteliers. To help demystify hotel technology for all the hotel managers, marketers, and owners out there looking to modernize their businesses to keep up with the times, we’ve put together a […]

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Johannes Thomas to Give Keynote Interview at Hotel Tech Forum

This year’s Hotel Technology Forum is set to take place in Vienna on April 27, the 2nd day of the HOTREC Annual Congress. A hospitality summit that connects promising hotel technology startups with hoteliers and investors, the HTF is at the forefront of digitalization in the industry. And initiating Hotel Technology Forum 2018 is trivago Managing […]

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hotel library of books

The Inexpensive Hotel Amenities That Luxury Guests Now Want Most

“Luxury has to redefine itself to stay relevant. By 2022, two-thirds of luxury hospitality will be experience based.” This forward-looking statement, given by the president of the International Luxury Hotel Association (ILHA), Barak Hirschowitz, and published in ITB’s 2017/2018 trend report, speaks to a major transformation in what we know as luxury hospitality. Today’s affluent […]

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a view from a hotel in Hamburg

The Top 3 Features to Look for in a Hotel Booking Engine

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings online through its official website. And as travelers increasingly book their hotels online, having a booking engine will make all the difference between staying competitive […]

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Social Media for Hotels: 5 trivago Award Winners That Are Nailing It

Hashtags and tweets and “Likes,” oh my. Social media for hotels is its own beast. And it can be intimidating. But once you’ve tamed it, you’ll have at your disposal a means to engage influential millennial travelers, bolster your hotel’s online reputation, build strong relationships with loyal guests, and create crucial SEO content. And yes, social media […]

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trivago-booth-itb-berlin

The #1 Most Important Takeaway for Hotels from ITB Berlin 2018

With another enlightening ITB Berlin event behind us, it’s time to reflect on what we learned this year. And not just reflect on the insights we’ve acquired, but act on them. How has traveler behavior evolved? How has hotel technology advanced? What does the future of travel and hospitality look like? And what bearing does all this have […]

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a view of the Messe Berlin contention hall with an ITB event

Peering into the Future of Tourism at ITB Berlin

ITB Berlin 2018 kicked off today with its gaze turned toward the future of travel and hospitality. And what a promising and exciting, if challenging, future it appears to be. “Global tourism growth speeds up,” headlines the latest ITB World Travel Trends Report, prepared by IPK International. This extensively researched annual publication reports that with 6% […]

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