Every day we receive emails, phone calls, and instant messenger chats from hoteliers around the world who have questions they want to ask about trivago and growing their business online.

In this post, we’ll answer the top six most frequently asked questions about trivago and explain how you can increase your performance on trivago — your connection to millions of travelers.

#1. Is trivago a booking site?

No, it isn’t. trivago is a global hotel metasearch, and this is how it works:

Millions of travelers turn to us to find their ideal hotel at the lowest rate by entering their hotel criteria, including location, number of stars, and price. Our metasearch engine then combs through more than one million hotels on over 400 booking sites online in order to present these travelers with a clear, unbiased selection of hotel deals that perfectly match their requests.

When travelers find their ideal hotel on trivago, they click on one of the booking-site deals for it. We then send them on to that booking site, which is where they make their booking — not on trivago.

#2. Why does my hotel appear on trivago?

The booking sites you collaborate with provide us with information about your hotel.

Should you need to change the name of your property, or update information related to it, simply register on trivago Hotel Manager.  If you’ve already registered, log in to your account and complete the following steps:

  • Select Hotel Information
  • Click on Hotel Details
  • Choose the language in which your hotel’s name will appear
  • Make the necessary name change and other updates about your property


Don’t forget to click on the Save button when you’re finished. Please note that it can take up to seven working days for us to approve changes to your hotel profile.

#3. Is trivago free?

Yes, trivago is free for you. It’s the online booking sites that pay for your hotel to be displayed as an advertisement-sponsored link on trivago.

Travelers make their hotel booking on the booking site they’ve selected, at no extra cost to guests or the hotel owner.

#4. Why can’t I find my property when I search on trivago?

To appear in travelers’ search results, you need to advertise your rates on at least one booking site.

Booking sites continuously optimize their hotel inventory strategies and, therefore, provide us with different hotel deals for each market separately. That’s why your hotel may appear available with rates on some localized websites but not on others.

To increase the chances of your hotel being discovered by travelers on trivago, consider increasing the number of online booking sites you work with, especially those in your local market.

Getting set-up with a booking site can take up to eight weeks. Unfortunately, there isn’t anything trivago can do to make this process go any quicker.

For other reasons why your hotel may not be showing up in trivago search results, you can check out this article.

#5. How can I increase my performance on trivago?

trivago’s marketing platform, trivago Hotel Manager, enables you to take control of your success on trivago and boost your ranking in search results by building a unique profile for your hotel.

With trivago Hotel Manager Basic — the free version of trivago Hotel Manager — you can add, edit, and manage the content of your hotel profile, as well as monitor your performance on trivago with basic analytics.

We also offer paid marketing solutions to maximize your performance and drive direct bookings to your website:

trivago Hotel Manager PRO is the premium version of trivago Hotel Manager Basic. This upgrade equips you with promotional tools for your hotel profile so that you can increase its exposure on trivago. It also grants you access to exclusive data on your competitors and potential guests so that you can develop a competitive business strategy. To learn more about the advantages of PRO, you can request a free consultation by clicking here.

Rate Connect enables you to lower distribution costs and increase direct bookings by promoting your official website rates directly on your hotel profile. To find out how you can easily set up a flexible Direct Connect campaign, get a free consultation when you click here.

Together, these two marketing solutions increase the impact of your hotel profile—taking your success on trivago to the next level.

#6. How can I register and assign my hotel for free on trivago?

You can reach the registration page by clicking here.

For further guidance on how to register your property on trivago, we invite you to watch a quick video tutorial available on the trivago Hotel Manager blog.

If you can’t find your property listed on trivago at the time of registering, you can add it by filling in this form. Once you submit it electronically, it can take up to seven working days for us to complete the approval process.

Do you have other questions you want to ask about trivago? Curious to learn more about how it can benefit your business? Ask us in the comments section below.


Ioannis Savvidis

Ioannis Savvidis heads Hotelier Care at trivago, a team of dedicated, multinational representatives who offer hoteliers the support they need in claiming, updating, adding, and upgrading their trivago Hotel Manager profiles. He aims to help hoteliers receive the care and guidance they need to grow their success online.

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